6/3/2023 0 Comments The lean startup cliff notes![]() ![]() This learning can be validated scientifically by running frequent experiments that allow entrepreneurs to test each element of their vision. They exist to learn how to build a sustainable business. Startups exist not just to make stuff, make money, or even serve customers. In fact, as I will argue later, I believe “entrepreneur” should be considered a job title in all modern companies that depend on innovation for their future growth. A startup is an institution, not just a product, and so it requires a new kind of management specifically geared to its context of extreme uncertainty. That means entrepreneurs are everywhere and the Lean Startup approach can work in any size company, even a very large enterprise, in any sector or industry. The concept of entrepreneurship includes anyone who works within my definition of a startup: a human institution designed to create new products and services under conditions of extreme uncertainty. ![]() You don’t have to work in a garage to be in a startup. ![]()
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